Bob garfield

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Marketers are desperate to find ways to reach people. Especially young men, who are far too busy playing 'Grand Theft Auto' to notice, say, a 30-second TV commercial.
Peak performers develop powerful mental images of the behavior that will lead to the desired results. They see in their mind's eye the result they want, and the actions leading to it.
Next in importance to freedom and justice is popular education, without which neither freedom nor justice can be permanently maintained.