Mark fields

Lincoln customers don't need to shout about success. They are self-made people with enough confidence to be elegant and understated. That understanding of the Lincoln customers will drive our brand and product decisions going forward.

We started introducing clear pricing two years ago. The success of Mustang and Fusion proves that it works. We will bring sticker prices more in line with actual transaction prices and cap 'cash on the hood' rebates as we introduce new cars and trucks into the marketplace. It will protect our margins and consumers, too, through higher resale values.

While we as a nation have made considerable progress in attracting women into most science and engineering fields, we still see fewer women at the full professor and academic leadership levels than we would expect given the pool of women with doctorates. After investing in creating this pool of highly trained talent, we should see a high rate of return -- productive, creative and respected teachers and researchers attracting more students into fields that might have seemed closed to them given the traditional profile of science and engineering faculty.

Start every day off with a smile and get it over with.

I like children - fried.