Nikki rocco

They were motivated to go. They love the material, they love the actors.

They were motivated to go. They love the material, they love the actor. It's the motivation to get them to go to the movies, and I hope that we as an industry keep that up. If we want the business to survive, we have to continue to find ways to motivate them.

We had great sneaks. The capacity was 78 percent, which we're very happy about. They loved it. We had 99 percent in the top two boxes and the excellent (score) was 78 percent. It was definitely females over 30 -- exactly what we expected. And we know the picture has potential to crossover (to a broader audience).

When his name first came across my ear, I said without hesitation that I'd love to have Stevie Ray Lloyd. He's a very dedicated, tough, committed football player who loves the game and is going to help us do what we need to get done on defense.

We love because it's the only true adventure