Spreuken over Succes

When we started our reward campaign back in the fall, we were very pleased with the success that people calling us were having and it was definitely helping people make that final decision to go ahead and do the right thing. Many had been contemplating calling us for a long time. We just decided that if some is good, more is better. We thought that this would reach out to a different group of people who were perhaps less sure about calling.

Lisa?s been a big part of our success but it has been someone new stepping up every week. It?s always nice to have Lisa?s bat get it done but we don?t really have any superstars on this team.

We feel that a huge part of our success is due to the support we receive every day from the local community. So we feel it is an obligation to give back to the people who've helped us become successful.

We would consider it a success if it keeps just one drunk driver from getting in the car. We've been asked how much it'll cost. We don't know and don't care because it is all about safety on New Year's Eve.

I think we learned we can compete at a higher level, and can be successful at a higher level.