Spreuken over Succes

This year's team has been great so far this year. Hopefully, we can continue to have success throughout the season.

We have been encouraged by the results of a couple successful campaigns that we've featured to help promote them, but the overall impact of the format has still been nominal.

I definitely call today a success.

Tyson Foods is examining and testing the idea of using mobile marketing to build more direct relationships with consumers. Success will allow us to more effectively activate sponsorship properties like the U.S. Olympic Team and USA Gymnastics. This technology allowed us to effectively amplify the Tyson presence in the arena and initiate a dialog with more than half the families in attendance.

We could see a movement in the country toward food and fitness, and we thought we could be successful in that niche.